Duck-N-Roll was a logo project for a local Food Truck specializing in Vietnamese bánh mì sandwiches, with a contemporary take on flavors from China, Japan, Korea and Thailand.
The client wanted something fun that would make customers smile when they seen it. Creating a mascot for them seemed like the only way to go! This little guy went through many iterations before we came to the final, but in the end this was last duck standing & is now helping the Duck-N-Roll truck sling Bánh mì all over Chicago.
DucknRoll, Chicago’s newest addition to the food truck revolution, is a concept inspired by Vietnamese bánh mì sandwiches, with a contemporary take on flavors from China, Japan, Korea and Thailand.
Spreading some bánh mì love to hungry Chicagoans.
After devoting the past few years helping hungry diners discover great local delivery and pickup restaurants at GrubHub.com, Co-Owner Amy Le decided to partner with Chicago restaurateur, Bing Zhou, to bring their love for Asian street food to the food loving peeps of Chicago. Showcasing the elemental-influenced yin and yang of flavor notes common in Asian cuisines (salty, bitter, sour, spicy and sweet), DucknRoll sandwiches are made with a baguette holding pate or varied meats and garnished with fresh herbs and vegetables— the standout among those in this case being the 5spice Duck Roll of DucknRoll’s namesake. Other featured sandwiches on the menu include the Miso Short Rib Bánh Mì, Cantonese Pork Belly Bánh Mì, Thai Chicken Curry Bánh Mì and Vietnamese Lemon Grass Chicken Bánh Mì. Menu will also include Vietnamese Iced Coffee and homemade Soybean Milk (served hot or cold). Complete menu will be available upon launch.